====== Role description Manager Marketing & Communication ======

>** Summary**
>//Description of the purpose, tasks and responsibilities of the Manager Marketing & Communication. In the role of Marketing & Communication Manager, proposals are made proactively to the managing director and the (Extended) Leadershipteam regarding (complex) communication issues and the correct profile of management.//

===== Goal =====
Fontys ICT is changing from an educational institute into a talent-focused, research and agile knowledge institute which contributes positively to a vital, inclusive and sustainable society: Fontys for Society. Fontys ICT wants to play a decisive role in this within Fontys. In the role of Marketing & Communication (M&C) Manager, proposals in the field of (complex) communication issues and the correct profiling of management are made proactively to the managing director and the (Extended) Leadershipteam .

===== Tasks and responsibilities =====
The Marketing and Communication Manager:

  * is, as a strategic advisor, responsible for advising the managing director on strategic, tactical and operational communication issues;
  * advises the organisation on the right profiling and high quality execution of management and policy, among other things, through an active media policy, own research and monitoring;
  * is the direct contact for the management team M&C Fontys Central and coordination with other institutes within Fontys and ensures the correct alignment of the communication strategy with Fontys for Society;
  * is the contact person at tactical level for members of the (Extended) Leadershipteam  (UM, PM, CE and professors);
  * advises the Operations Manager OOP((OOP stands for: Education Support Staff.)) about future needs for M&C staff and their expertise and is involved in the recruitment and selection;
  * bears overall responsibility for the processes and working methods within the M&C team (consisting of communication advisors, staff, event managers and support staff) and keeps an overview of the marketing & communication strategy chosen and monitored by Fontys ICT;
  * inspires and motivates the employees M&C, together with the People Manager, through courses, articles, socials and training in the communications field, thus keeping the individual development in line with the strategic goals of Fontys ICT.

===== Contacts =====
  * Managing director
  * Operations Manager OOP
  * Operations Managers (UM's)
  * People managers (PM's)
  * Project Leaders Programme Implementation (PLOU's)
  * Programme Managers (CE's)
  * Project Leaders Programme Development (PLOO's)
  * Educational Specialists
  * Professors
  * ICT (dedicated per cluster)
  * Student administration (dedicated per cluster)
  * HR


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