Role description Manager Marketing & Communication

Summary
Description of the purpose, tasks and responsibilities of the Manager Marketing & Communication. In the role of Marketing & Communication Manager, proposals are made proactively to the managing director and the (Extended) Leadershipteam regarding (complex) communication issues and the correct profile of management.

Fontys ICT is changing from an educational institute into a talent-focused, research and agile knowledge institute which contributes positively to a vital, inclusive and sustainable society: Fontys for Society. Fontys ICT wants to play a decisive role in this within Fontys. In the role of Marketing & Communication (M&C) Manager, proposals in the field of (complex) communication issues and the correct profiling of management are made proactively to the managing director and the (Extended) Leadershipteam .

The Marketing and Communication Manager:

• is, as a strategic advisor, responsible for advising the managing director on strategic, tactical and operational communication issues;
• advises the organisation on the right profiling and high quality execution of management and policy, among other things, through an active media policy, own research and monitoring;
• is the direct contact for the management team M&C Fontys Central and coordination with other institutes within Fontys and ensures the correct alignment of the communication strategy with Fontys for Society;
• is the contact person at tactical level for members of the (Extended) Leadershipteam (UM, PM, CE and professors);
• advises the Operations Manager OOP¹⁾ about future needs for M&C staff and their expertise and is involved in the recruitment and selection;
• bears overall responsibility for the processes and working methods within the M&C team (consisting of communication advisors, staff, event managers and support staff) and keeps an overview of the marketing & communication strategy chosen and monitored by Fontys ICT;
• inspires and motivates the employees M&C, together with the People Manager, through courses, articles, socials and training in the communications field, thus keeping the individual development in line with the strategic goals of Fontys ICT.

• Managing director
• Operations Manager OOP
• Operations Managers (UM's)
• People managers (PM's)
• Project Leaders Programme Implementation (PLOU's)
• Programme Managers (CE's)
• Project Leaders Programme Development (PLOO's)
• Educational Specialists
• Professors
• ICT (dedicated per cluster)
• Student administration (dedicated per cluster)
• HR