Summary
Within Fontys and FHICT, there are many communication tools. They can be used for internal and/or external use. This page gives an overview of the communication tools that are used within FHICT and describes the function per tool.

For an overview of the communication channels at FHICT, look at the page: communication channels

Within Fontys and FHICT, there are many communication tools. They can be used for internal and/or external use. In case of external use, it is important that these products comply with the Fontys house style rules. Read on for general information about the Fontys house style. As of September 2017, the house style rules will be changed in detail. Within our institute, FHICT, we have also made agreements for the use of corporate identity for external and internal use. If you want to know the latest state of affairs, please contact the M&C team.

The following sections describe the FHICT's means of communication in more detail.

Characteristics and principles of the advertising line:

• Advertisements comply with the Fontys house style (font, logo, fin, use of colour)
• Advertisements are in 'Think Bigger' style
• Advertising texts are compact, easy to scan by reader
• Magenta is the signal colour in ads for full-time; Blue is the signal colour for professional market advertisements and purple the signal colour for business market.
• All advertisements are clearly recognisable as Fontys advertisements

At Fontys we have the following 3 types of advertisements:

1. These advertisements are aimed at a (joint) recruitment and/or information activity.
2. Product advertisements \\This refers to advertisements from institutes or educational institutions. For example, an announcement of an information evening for a particular study programme.
3. As an employer, Fontys places advertisements to recruit employees. Coordination around this type of advertisements is in the hands of the P&O service.

The process of advertisement placement (from purchasing to layout) is supported by Team M&C of FHICT, for advice and guidance, when it comes to placing advertisements. For more information and examples, see: Fontysportal Advertisements

In the digital world, it is impossible to imagine the world without commercial banners. Reaching the target group is done through bannering in a targeted and effective way (measurements). Application of the house style is partly dependent on size and technical possibilities. For more information and examples, see: Fontysportal Banners . Team M&C can advise and guide you when it comes to digital banner placements.

Fontys' policy is to publish as few printed brochures as possible. More and more potentials are orienting themselves through websites on possible (follow-up) studies. This is why there are so-called fact sheets, which contain the most essential information about the study programmes. These are accessible via the GX website (fontys.nl). In principle, each study programme within FHICT has its own fact sheet:

• HBO-ICT full-time
• Associate degree ICT Service Management
• HBO-ICT part-time
• HBO-ICT full-time English-language study programme and click on the button: Factsheets.

Fact sheets can be printed by interested parties via the website. Fact sheets can also be ordered by team M&C as a printed copy for distribution during open days, information and events. Team M&C advises on design, text, layout of fact sheets and flyers.

Independent news within Fontys, with a journalistic background and opinion, can be found on the fontys website: http://bron.fontys.nl. Do you have interesting news, a great event, or students who have developed something beautiful and you want a journalistic article on BRON? Please contact: bron@fontys.nl.

A digital dean's newsletter is regularly published with Fontys' current affairs, relevant to the supply field. In the spring and autumn the Fontysinfo will be published with background articles on developments at Fontys. If you would like to receive the Dean's Newsletter, please send us a message: decanennieuws@fontys.nl. Do you have any interesting news that might be of interest to deans in the supply field? Then send your message to Team M&C. They will take care of the placement of your article in the next edition.

This is a newsletter that can be sent to the target group by e-mail. An example is the newsletter to deans MBO and/or VO. In this way, newsletters can also be sent out to, for example, internship or graduation companies and our Partners in Education.

Characteristics of an e-newsletter are:

• Formatting in basic templates of E-Newsmanager: You can do it yourself.
• Column arrangement pattern: different options depending on preferred text layout
• Font Arial

The M&C team can advise and guide you in drawing up and sending out e-newsletters.

Target group: various different target groups.
The FHICT team responsible for the management/maintenance of the guides is indicated below for each guide.

The purpose of this guide is to inform all 1st year students about the study programme and the structure of the HBO-ICT study programme and the choices they have to make in the first year. The Survival Guide Fontys HBO-ICT can be found on http://survivalgidsfontysict.nl and can also be viewed by external target groups. Maintenance and management is the responsibility of Team M&C.

FHICT has a Selection guide for students. The purpose of this guide is to inform all students in semester 2 and 3 about the choice of a specialisation from the second year of study onwards. Students from semesters 5 and 6 will also find information here about the choice of a minor in the fourth year. The selection guide is also accessible to external target groups. Maintenance and management is the responsibility of Team M&C.

In A4 format, there are diploma folders with a window. These have been developed in consultation with the Student Desk and can be ordered via team M&C.

Your signature on e-mails should be in accordance with the house style rules agreed upon in the FHICT. In mid-September 2017, the M&C team will work this out in more detail, due to minor changes in house style rules. You can read how to set this up in your mail via the manual.

In the case of external information for the full-time HBO-ICT course and in the case of external information on behalf of the Fontys technical courses, we give out so-called “flashlight cards” to the potentials. These are small credit card size cards with a light in them. There is a mention on it to our information website. If potentials then look for more information about our study programme(s) after the information session has ended, they can find that information on our website. There are flashlight cards indicating our short url: http://fontys.nl/hbo-ict (full-time HBO-ICT study programme) and for the collection page of Fontys technical study programmes: http://fontys.nl/techniek If you need a number of flashlight cards, you can request them via Team M&C.

This is a national public database. Fontys keeps its own fontys.nl and fontys.edu website constantly up to date and that is linked to the Hodex-database. External study programme websites within the Netherlands use the Hodex information to fill their websites. Examples of such websites are hbobachelors.nl en studiekeuze123.nl. Fontys' policy is to keep its own websites fontys.nl and fontys.edu up-to-date.

As a professor or professional in your field, would you like to appear more often in the media as an expert? Would you like to learn how to explain developments in your field to a wide audience? Or do you, as a manager, want to be better able to hold your own in your contacts with the press? Team M&C will be happy to advise you on a tailor-made training course. We maintain contacts with both internal and external partners who can teach you the tricks of the trade. In addition, we will be happy to guide you through your contact with the press.

Would you like to share news, activities and events with your colleagues at other Fontys institutes and services? You can do that via FontysNieuws. This news is shown on all FontysConnect home pages of students and staff members. News can be shared by institutions and services themselves via Newsroom. Team M&C can post messages.

Within Fontys, the basic characteristics of the regular study programmes (bachelors, ad's, preliminary programmes and master's programmes) are recorded in the Fontys presentation database (study programme database). These database data, including all data from information activities, are not only used for the publication of the study programmes on Fontys.nl and Fontys.edu, but also for Hodex. The basic data of the Fontys study programme presentation database can be found here: https://www.fontys.nl/portal/opleidingen.regulier.aspx. Do you want to make a change or addition to this database? Don't change anything yourself. This database is linked to Hodex. Any changes made here will affect our own GX website, Hodex and many external databases! Please contact Team M&C for more information.

From its Marketing and Communication Department, Fontys maintains intensive contacts with regional and national media. Team M&C has access to the so-called Press List. There they can post messages, which can then be brought to the attention of the editors of various media. Do you want to bring your project, a new development within your institute or a great performance of a student to the attention of for example radio and television programmes, newspapers, websites or magazines? Please contact Team M&C. They can advise and guide you in your contacts with the media.

This is a digital portfolio of FHICT with all the highlights from the academic year 2015 to the present. It contains the “gems” of the study programme. From prices to events: All topics that have been put in the spotlight by means of Fontys News, the Update (newsletter for employees) or the social media channels of FHICT will be discussed. The portfolio gives an extensive overview of all the beautiful things we have achieved together in text and image (photo and video). The digital portfolio can be consulted in both English and Dutch. The guide can also be viewed by external target groups via the website. Maintenance/management is the responsibility of Team M&C.

If these tools are used for information, recruitment and profiling, they are in line with the campaign style and Fontys image.

Features:

• These resources are part of recruitment, information and image communication
• Expressions are in campaign style.
• Depending on the content and message: corporate campaign images or training specific campaign images.
• Format corresponds to brochure or advertising format: Picture decreasing, logo on the left.

Team M&C is happy to advise you on the design and layout of posters for various purposes.

For presentation purposes, for information purposes and for courses, the following are included powerpoint templates in the house style of FHICT available. These can be found on the employees' section of the FHICT portal.

There are downloadable versions for it:

• Presentation full-time education Eindhoven - templates called Jonique and Maarten
• Presentation full-time education Tilburg - templates called Kim and Sander
• Presentation part-time education general and business services
• Presentation UK in English
• Signposting A3 format for use in the bus posts.

The above mentioned templates have been created specifically for FHICT, in line with the general Fontys corporate house style rules. For more information about corporate identity and corporate identity carriers, please visit: the Fontysportal on corporate identity.

These are rollable screens, which at various events, information activities, etc. can be set up to be visible as an institute FHICT. There are roll-up banners for full-time, part-time, professorships, graduation tracks, P1-event, certificates and Student+ If these tools are used for information, recruitment and profiling, they are in line with the campaign style and Fonty style.

Features:

• These resources are part of recruitment, information and image communication.
• Expressions are in campaign style.
• Depending on the content and message: corporate campaign images or training specific campaign images.
• Format corresponds to brochure or advertising format: Picture decreasing, logo on the left.

Team M&C manages and maintains the stock of banners. Do you have wishes for a new banner? Please contact Team M&C for advice on design and ordering.

If these tools are used for information, recruitment and profiling, they are in line with the campaign style and Fontys image.

Features:

• These resources are part of recruitment, information and image communication.
• Expressions are in campaign style.
• Depending on the content and message: corporate campaign images or training specific campaign images.
• Format corresponds to brochure or advertising format: Picture decreasing, logo on the left.

Attractive invitations for various occasions can be designed, made up and ordered via Team M&C. Examples include invitations to certificates, P Awards, P1 and/or P2 events.

Target group: employees FHICT.
UPDATE FHICT is the weekly newsletter for all FHICT employees. The purpose of this newsletter is to ensure that staff can be regularly informed of the latest developments within FHICT. The UPDATE is distributed weekly on Monday via the Fontys e-mail address of the staff. Team M&C is taking care of this. In the UPDATE there are always 5 fixed headings:

1. Information from the managing director
   A short overview of all recent management decisions and other matters that concern the entire institute.
2. Information from committees
   There are several committees within FHICT (e.g. Core Team, MO, OO, etc. In this section you will find decisions taken or interesting information from these committees.
3. Important dates
   An overview of the important moments that are coming up in the coming month, such as certificates, submission of figures, events, etc.
4. Proud of FHICT
   Our students and we ourselves realize great projects, organize inspiring events and work on ambitious themes. In this section you will find highlights of these matters.
5. Working at FHICT
   With more and more colleagues it becomes difficult to know all your colleagues. This section is used to find out more about our colleagues, both in their work and in their passions.

The editors of the UPDATE are always on the lookout for news; fun facts, nice projects, interesting visits to companies etc. If you have messages that you think belong in the UPDATE, please send an e-mail to redactienieuwsbrief-fhict@fontys.nl.

For the episodes of the UPDATE that have appeared so far, see the archive on the FHICT portal.

Target group: staff and students FHICT.
Team M&C coordinates video productions of FHICT. These video productions can be found on the own YouTube channel of FHICT. Think of information videos of the basic profiles, specializations, minors, alumni, ICT Talent Awards, ambition themes etc.
Team M&C makes these videos in cooperation with an external video company. There is also an FHICT video crew consisting of students of FHICT who have been trained by the external video company. They also make video productions on behalf of FHICT. Think of an aftermovie/sphere impression etc. Please contact Team M&C for more information. They can advise you on this.

You can easily order business cards via the order module on the internet.

The externally targeted information websites of FHICT are:

1. Fontys.nl/hbo-ict (full-time study programmes)
2. Fontys.nl/ictpro (part-time study programmes)
3. Fontys.nl/fhict (FHICT Institute)
4. Fontys.edu/ictprogrammes (English-language bachelor's programme)

These websites are maintained and kept up to date by Team M&C. Every year during the summer months the site - if not yet done - is updated. As of 1 October of each academic year, the sites need to be up to date for the recruitment of students for the following academic year. The English-language website is managed and maintained by team English-language within FHICT.